Education

Sep 2017–May 2019
Diploma of Graphic Design

Nova Scotia Community College Dartmouth, NS

Sep 2008–May 2012
Bachelor of Public Relations

Mount Saint Vincent University Halifax, NS

Relevant experience

Oct 2019–Dec 2022
Design Lead

SFU Public Square, Simon Fraser University Vancouver, BC

  • Conceptualized graphics for 90+ distinct events.
  • Produced full event graphic run for social media, print ads, web ads, webpages, posters, event signage, slideshows and more.
  • Developed and produced 2021 Community Summit branding in-house to create a versatile and distinct identity for the year-long event series.
  • Oversaw and supervised redesign and relaunch of SFU Public Square website in consultation with external design agency.
  • Worked with various partners internal and external to SFU to create graphics for collaborative events and projects.
2015–present
Graphic & Web Designer

Freelance Various

  • Full Potential Performance Coaching–refreshed logo and designed website.
  • NS Waste Resources Association–designed campaign logo and website.
  • Vancouver Guitar Finishing–designed logo and website.
  • The Blob Media–designed pitch cards for presentation to TV producers.
  • Tower 1 Combat Sports–designed graphics for team apparel.
May–Jun 2019
Graphic Designer (5-week Internship)

M5 Marketing Communications Halifax, NS

  • Developed new creative based on client brand standards.
  • Resized ads for various print and digital applications.
  • Sourced assets for projects to reflect established tone.
  • Created mockups, moodboards and decks to convey ideas to clients.
May–Sep 2018
Graphic & Web Designer

Our Community Bikes Vancouver, BC

  • Designed 25th anniversary emblem and merchandise run of cycling caps, bottles and shirts.
  • Redesigned website using WordPress and coordinated written content development with staff, volunteers and board members.
  • Created signage, posters and social media posts for special events, services and sales.
  • Refreshed collateral to define brand and improve clarity of messages.
Oct 2016–Sep 2017
Communications Officer

Nova Scotia Trails Federation Halifax, NS

  • Designed MailChimp newsletters to promote events, deadlines and news.
  • Planned and coordinated social media contest to encourage trail users to share their experiences.
  • Managed Facebook, Twitter, Instagram and YouTube accounts.
  • Wrote news releases for trail openings, Canada 150 events and other milestones.
Nov 2015–May 2016
Communications Officer 

Langara College Vancouver, BC

  • Managed marketing accounts of 36 departments and academic programs.
  • Coordinated printing and distribution of college promotional material, swag items and event signage.
  • Created and maintained web pages and advised clients of best practices for web.
  • Monitored social media and scheduled posts for various programs and events.
  • Wrote web content, news releases, feature articles and brochures.
May 2013–Nov 2015
Communications Specialist

Dalhousie University Halifax, NS

  • Redesigned co-op office website, reducing site from 268 pages to 67.
  • Wrote all website content and ensured input and approval from relevant stakeholders.
  • Conducted focus groups, web analytics, and competitor research to inform web design.
  • Redesigned email campaigns and newsletters, replacing PDF attachments with embedded HTML/CSS.
  • Wrote articles to highlight student success, special events and important deadlines.
  • Audited office-wide communications to improve operations.
Apr–Sep 2012
Civic Event Support Coordinator 

Halifax Regional Municipality Civic Events Halifax, NS

  • Prepared event brochure copy, photos, sponsor logos and layout for print and distribution to 20,000 HRM homes.
  • Wrote and released radio scripts, newspaper ads, magazine schedules and community advisories for Civic Day, Canada Day, fireworks and more.
  • Used Facebook and Twitter to promote events, answer questions and provide real-time updates for inclement weather and schedule changes.
Sep–Dec 2011
Communications Assistant (work term) 

Choices For Youth St. John’s, NL

  • Designed web graphics including icons, photos and sponsor logos.
  • Wrote website content and conceptualized user experience.
  • Drafted media advisories, press releases and feature articles for events.
May 2010–Apr 2011
Communications Assistant (work term) 

Johnson Insurance St. John’s, NL

  • Wrote intranet articles for staff across Canada, measurably increasing traffic during work term.
  • Drafted newsletters, articles and messages from leadership.
  • Monitored media for industry news and posted media updates for senior leaders.

Other experience

Aug 2019–Mar 2020
Instructor, Brazilian Jiu-Jitsu & Kickboxing

Spartacus Gym  Vancouver, BC

  • Coached beginner kick-boxing and intermediate Brazilian Jiu-Jitsu students ranging in age from 18 to 50.
  • Planned and taught drills to enable students to progress into more advanced techniques.
Sep 2013–Aug 2019
Instructor, Brazilian Jiu-Jitsu

Renzo Gracie Halifax Halifax, NS

  • Tailored and adapted lessons for groups of 6 to 14 students of various skill levels and ability.
  • Attained black belt in Brazilian Jiu-Jitsu in 2019
    representing 12 years of dedication to the sport.

Contact