Community summit
2021 Community Summit series graphic
Background
The 2021 Community Summit was a design challenge in a number of ways. Previous community summits were a series of pre-planned events, rolled out in unison and taking place within the same week. Due to COVID-19, the 2021 Community Summit was a series of online, in-person and hybrid events sharing an overall theme, spread throughout the year. Shifting restrictions on travel and gatherings, a limited number of confirmed events at launch, and the scarcity of photo assets required a design that could be shift with the constraints as well as the topics.
Below are some examples of the 2021 Community Summit brand in action.
Brand elements
Wordmark
A pentagram colour selector used SFU red as the base colour, creating five interchangeable colours which were lightened and desaturated to pastels.
Colours
A pentagram colour selector used SFU red as the base colour, creating five interchangeable colours which were lightened and desaturated to pastels.
Photo collage
Monochromatic images in collage form highlighted event themes and allowed provided speaker photos to appear together in a way that looked intentional.
Lines
Map outlines and graphs from relevant studies and datasets–such as gender wage gaps and global temperature trends–subtly brought the academic into the fold.
Keynote
Hope in resistance: stories of climate justice
Property, home and precarity
Researching for climate justice
Zooming in: education in 2021
Innovations in research
